Top 5 Beauty Retail Apps Performance in Ghana Q1 2025

In the first quarter of 2025, the beauty retail app market in Ghana showcased diverse performance trends across the top five applications on a unified platform. Data sourced from Sensor Tower provides an insightful look into these trends.

FM Cosmetics - Beauty Shop, published by FrimpsMan, saw its weekly downloads fluctuate throughout the quarter, beginning with 252 downloads in early January and peaking at 827 downloads in late March.

Think Dirty experienced a slight increase in weekly revenue, reaching $29 in the first week of February. Downloads showed an upward trend from mid-February, climbing to 274 by the end of the month. Active users grew steadily, starting from 657 and reaching over 1K by the end of March.

Oriflame maintained stable download numbers, with weekly figures generally hovering around the mid-50s. Its active users remained consistent, fluctuating slightly around 900 to 957 throughout the quarter.

The Human Hair Wigs Wholesale Shop app showed moderate download activity, with numbers mostly in the 30s to 50s range throughout the quarter.

Finally, Purplle Online Beauty Shopping reached its download peak at 85 in late January, while active users saw a gradual decline from 225 in early January to 132 by the end of March.

For more detailed insights and trends, visit Sensor Tower.